Ashlea Rendell

Hi! I’m Ashlea, a dog loving user experience designer.
Currently I’m also researching the contrast between nature and technology.

Oh, and I don’t like coffee! *gasp

Design Philosophy


Effective design relies on collaboration, time in the problem space, and a solid dose of user contact.

I’m a UX designer with an unconventional mix of cognitive psychology and qualitative ethnography skills. Pure numbers never tell the full story, which is why I’ll always be a mixed-methods advocate when it comes to research and design. I specialise in lean UX research and development, with strong skills in user testing, strategy and concept development.

I'm currently researching technology and the natural environment. The emotional and behavioural responses triggered in users by nature pose an interesting backdrop for technological innovation.


I’ll always be a UX practitioner with a soft spot for research, having entered via this door. I’m currently a designOps team member at nib Health Funds where our design practise and team is rapidly growing. I’m also completing my PhD in Information Systems at the University of Newcastle, Australia.

User Experience Designer
nib Health Funds
Nov 2017 to present

PhD Candidate
The University of Newcastle, Australia
June 2017 to present

Behavioural Researcher
nib Health Funds
Dec 2016 to Nov 2017

Girls in STEM Mentor
Mar 2018 to August 2019


Bachelor of Psychology (Class 1 Honours)
The University of Newcastle, Australia

Publications & Conferences

Rendell, A. (2019). Technology and nature: can they co-exist? 3 Minute Thesis Third Place competition, The University of Newcastle.

Rendell, A., Adam, M. T. P., and Eidels, A. 2019. "Towards Understanding the Influence of Nature Imagery in User Interface Design: A Review of the Literature," Hawaii International Conference on System Sciences, Maui, Hawaii.

Rendell, A. (2017). Psychology and design research: How do they fit? Design Research Conference, Sydney, Australia.


I thrive on helping teams build their UX practise and would love to work with start-ups or small business to help develop sustainable design processes for scaling up. I’m also looking for collaboration opportunities in the health or fem-tech space.

Alternatively, I’m always interested to hear perspectives on lean UX, research, or the role of data and academic research in industry. If you’re passionate about these topics I’d love to chat.